Lead Sales Teams Better.

Tools and training used by leaders of the world’s most successful sales teams. START NOW

Leadership Tools

For large leadership teams and individual sales leaders. We coach leaders running billion-dollar sales orgs down to teams chasing their first million.


Live or virtually, solo or in groups, to meet your exact needs.

Elite Support

1 on 1 coaching from one of the top Sales Leadership Coaches in the world.

Complete Catalog

Available as custom and on-demand content.


For all levels of sales leader from CRO to front-line manager.


Interaction with someone in your corner.

Want to Cut to The Chase?

Start the conversation and explore custom options for you and your team.

Create an Advantage That Matters

Sales Leadership is arguably the most important but least invested area of employee development. Most leaders get their promotion, get their team, get their quota and then are left to “Figure it out.”

  • Overcome the sales leadership crisis.
  • Make how you lead your most defensible competitive advantage.
  • Equip your sales leaders to create predictable growth and improvement that scales.

Break Away from Dashboards

Billions. That’s what companies invest in Sales Tools, Sales Process and Sales Training. Zero. That’s what these same companies invest in Sales Leadership Tools, Process, and Training. Tools like CRM dashboards and reports are ineffective ways to create forward-looking strategies with individual reps. In a world where predictability matters…this is a risky bet.

  • Your sales leaders need more than just dashboards that report the past.
  • Less than 3% of sales orgs worldwide have a sales leadership process.
  • Most leaders report the last time they felt “invested in” was as a rep and rarely as a leader.
  • Small investments in leaders yield a multiplier effect in productivity and effectiveness.

Navigate the Maze

There are no silver bullets in sales and sales leadership. But you don’t have to reinvent everything. Experience is the most expensive and least effective way of learning. Elite performers in every discipline learn by adopting best practices as early as possible to avoid unnecessary mistakes and hard to break habits.

  • Time is the scarcest, most valuable asset in any organization.
  • Average performers save money and spend time.
  • The top performers invest in order to save time.
  • Help your leaders take the most direct route to high-impact sales leadership.
  • Too many leaders squander time as they do what was done to them when they were a rep since so few organizations have custom instruction specifically for the sales leadership function.

Winner Takes All

In sales, the winner takes all. Being 1% better in the sales process gives the winner 100% of the business. Small, marginal improvements yield disproportionate results. The stakes are too high not to chase even the smallest improvements in a winner take all environment.

  • “Winner Takes All” can quickly become “Winner Takes Most” over time.
  • Intentional improvement begins with elite sales leadership.
  • Create a culture of continuous course correction to develop and maintain the small improvements yielding results that create market leadership.
  • Time favors those who improve and adapt fastest.


A Name You Can Trust

The Jeppsen Performance Group is regarded as one of the premier Sales Leadership Training companies in the world. With over 50 years of combined, executive sales experience, we have the insight, knowledge, and business acumen to help elevate our clients to elite leadership status. 

What's Next?

Creating Excellence

Take the first step toward becoming an elite
sales leader.

Engineering Success

Our award-winning coaching frameworks give you speed, dependability, and scalability.

Working with Us

Explore our commitment to you and what you can expect from an engagement.

Latest Resources


Dan Goodman, Founder and CEO of TruCommish: Trust but Verify

Dan Goodman is the King of Comp in the Sales World. Dan’s been in the...Read More
September 22, 2023

Dave Elsner, Sales Coach: Sales is NOT a Numbers Game. Become “Findable” by your Prospects.

Dave Elsner helps tech sales teams at every level create the best year in company...Read More
September 22, 2023

Brian Will, Executive Business Coach: We Can Help Anyone Improve

Brian Will is a 2 time bestselling author, a regular Forbes contributor and works with...Read More
September 22, 2023

Lee Benson, Founder and CEO of Execute to Win: Be Intentional About How You Create Value

Lee Benson is the founder and CEO of Execute to Win. Lee and his team...Read More
September 22, 2023