This week’s guest on the Sales Leadership Podcast is Jamie Crosbie. Jamie believes that it doesn’t matter whether you are better or worse than your competition. You have to know why you are different and why that matters. Jamie says that in order to have sales success in a competitive market, she lists three things: 1-Specialize; 2- Process, 3-Problem. Although sometimes people get lucky, if you want to be hired as a sales leader, you need to be able to discuss and show how process helped you win. You need to be able to measure the strength of your sales process and have leaders who can help you establish new normals. Jamie says to ask yourself: Do I know that I am impacting the lives of the people that I am working with? Have I helped change the trajectory of a career? Listen to this episode for the answers.