Kristie Jones, Principal of Sales Acceleration Group, joins Rob on the podcast to talk about how companies who use creativity and innovation to change during this challenging time will be the ones who win their way to not just survival, but high-growth success. Companies must be ready to adapt quickly and be prepared to reevaluate everything. Kristie reminds us that when we embrace change, we have to understand that failure is to be expected as we implement new products, new pricing models, and new partners.