Corey Sommers, Co-Founder of Enableocity joins Rob on the Sales Leadership Podcast. Corey says that sales enablement is a way to prepare salespeople to build trust, and trust is the currency of any relationship. For many of us, trust is tough to define, but we all agree it is important. When salespeople show their customers that when they experience interactions with you that they solve problems they care about or achieve results that are important to them, those experiences will build trust, and this is one of the great ways to stand out from your competitors.