Laura joins the Sales Leadership Podcast and talks with Rob about culture. She defines culture as a consistent observable pattern of behavior. Culture drives every company, no matter what the business builds and sells. Laura says that culture is made up of the small things the people at your company do every day, not the big things you do once a year or something you did years ago. Culture can be a leader’s best friend or their greatest challenge. Learn from Laura how the best corporate cultures are intentionally maintained, and not just a happy (or unhappy) accident.